WEEK 1
1. Course Outline / Planner
2. Entrepreneurship Introduction
3. Characteristics of Successful Entrepreneurs
4. Preparation to be an Entrepreneur
WEEK 2
1. How to choose a Good Company Name
2. Brain Profiling
WEEK 3
1. Creativity in Entrepreneurship
2. Innovation in Entrepreneurship
3. MiniCase Review: Klymit
4. MiniCae Review: Kathryn Kerrigan
WEEK 4
1. Innovation in Technopreneurship
2. Blue Ocean Strategy
WEEK 5
1. Idea Generation / Opp Recog
2. Feasibility Analysis
3. Business
Plan
4. Business Model
WEEK 6
1. Business Model
2. Entrepreneurial Strategy
3.
Entrepreneurial Funding
4. Entrepreneurial Marketing
